Here's the new DIY movie sensation - Oren Peli's "Paranormal
Activity"! It's taken the box office by storm and has made tons
of money for the studio that bought it. Along the way it's also
become a pop culture sensation mainly because of the innovat
.. 
Here's the new DIY movie sensation - Oren Peli's "Paranormal
Activity"! It's taken the box office by storm and has made tons
of money for the studio that bought it. Along the way it's also
become a pop culture sensation mainly because of the innovative
marketing strategy that the movie used. Midnight showings in
college towns, followed by a link to a viral internet campaign
that asked viewers to 'vote' to bring the movie to their town.
Purrty cool, dudes!
But how does this movie stack up to the 'original' in the genre?
(The genre being of course 'cheap, crudely made, smart-alecky
horror movies, using viral campaigns to promote themselves').
Yes, I'm referring to the decade old "Blair Witch" movie - can
you even believe it's been 10 years. So do you think that "Blair
Witch" still rules?
Here's the new DIY movie sensation - Oren Peli's "Paranormal
Activity"! It's taken the box office by storm and has made tons
of money for the studio that bought it. Along the way it's also
become a pop culture sensation mainly because of the innovative
marketing strategy that the movie used. Midnight showings in
college towns, followed by a link to a viral internet campaign
that asked viewers to 'vote' to bring the movie to their town.
Purrty cool, dudes!
But how does this movie stack up to the 'original' in the genre?
(The genre being of course 'cheap, crudely made, smart-alecky
horror movies, using viral campaigns to promote themselves').
Yes, I'm referring to the decade old "Blair Witch" movie - can
you even believe it's been 10 years. So do you think that "Blair
Witch" still rules?
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